NarrativeNook
Have you ever watched a show and felt like it was speaking directly to you— your life, your dreams, your struggles? Well, Zee TV just made that feeling even stronger with its heartwarming new identity: ‘Aapka Apna ZEE’.
And trust me, this is not just a cosmetic change. It’s a whole vibe. It’s Zee TV saying, “We see you. We hear you. We are with you.”
What is ‘Aapka Apna ZEE’ All About?
Zee TV has always been a part of our homes — but with this new chapter, it’s becoming even more personal. The campaign is built on a beautiful thought:
“Saath aane se baat banti hai.”
Because sometimes, all it takes to overcome life’s toughest moments is a little support, a little togetherness.
And Zee’s new brand film brings this alive with a story that hits right in the feels.
The Story That’ll Leave You Teary-Eyed (In the Best Way)
Picture this: An army officer has to leave for duty just days before his daughter’s wedding. Tough, right? But here’s where the magic begins — the entire mohalla steps in to make sure the wedding goes on beautifully. When he returns and sees everything in place, his wife simply says,
Itna bada parivaar hai, aaram se ho gaya.”
Goosebumps, right?
Set in a colourful North Indian neighbourhood in Faridabad, the film is full of dholak beats, Genda Phool décor, boondi ladoos, rooftop mehfils, and heartwarming community spirit. It’s like every wedding you’ve ever loved, rolled into one emotional celebration.
Familiar Faces, Fresh Emotions
What makes it even more special is that Zee TV stars like Devansh and Vasudha (Vasudha), Ved and Saru (Saru), Neel and Riddhi (Jamai No.1), and Reet and Raghav (Jaane Anjaane Hum Mile) are all part of the ensemble cast. It feels like your favourite characters just stepped out of your TV screen and into your real life.
What’s New on Zee TV?
Zee TV isn’t just refreshing its logo — it’s also bringing in stories that mirror today’s India. Here’s what to look forward to:
Saru– A small-town girl chasing big dreams in the city.
Tumm Se Tumm Tak– A progressive love story proving that age is no barrier when it comes to love.
A new homegrown non-fiction show– Capturing real India with authenticity and emotion.
These aren’t just stories. They’re reflections of us — the modern Indian navigating relationships, ambitions, and change with resilience and heart.
A Word from Zee TV
Mangesh Kulkarni, Chief Channel Officer, puts it perfectly:
We want to reflect not just who our viewers are today, but who they’re becoming.
Isn’t that what we all need from our entertainment? To see our journeys mirrored back with love and understanding?
A Campaign That Spoke in Seven Languages
To launch ‘Aapka Apna ZEE’, the brand film premiered during the 23rd Zee Cine Awards 2025 across all ZEE channels in seven different languages at the same time. One message, many voices — now that’s how you celebrate India’s diversity.
Aapka Apna ZEE:
In a world that often feels divided, Aapka Apna ZEE’ is a beautiful reminder of the power of coming together. It’s about real stories, real people, and real emotions — the kind that stick with you long after the credits roll.
So next time you tune into Zee TV, know this — it’s not just a channel anymore.
It’s your friend, your mirror, your story.
It’s Aapka Apna ZEE.
info@tellymagic.in
