Zee TV ₹2 Raincoat Campaign Is the Monsoon Hug Every Middle-Class Heart Needed

Let’s be real — for a middle-class household in India, every rupee counts. Whether it’s debating between a sim recharge or a snack, or holding back a purchase to save for the future, we’ve all been there. That’s why when someone truly understands our day-to-day struggles and does something meaningful, it hits home. And that’s exactly what Zee TV just did.

A ₹2 Raincoat With a Million-Dollar Impact

As the rains pour down across Mumbai, Delhi, and Lucknow, Zee TV launched a beautiful and touching initiative — distributing raincoats for just ₹2 to women and daily-wage earners who brave the monsoon every single day.

Sounds simple, right? But here’s the thing — for many, especially working women, walking through rain-soaked streets in drenched clothes isn’t just uncomfortable, it’s embarrassing. A dry, clean raincoat isn’t a luxury. It’s comfort, dignity, and care… and when offered for just ₹2? It becomes powerful.

Because yes, ₹2 bhi bohot badi cheez hoti hai.

Inspired by a Scene That Spoke Volumes 🎬

This entire idea finds its roots in a brilliant moment from Zee TV’s new fiction show Tumm Se Tumm Tak. The lead character, Anu (played by Niharika Chouksey), is a proud, self-made middle-class girl. In one scene, she argues over ₹2 with a rickshaw driver and says:

“Agar ek crore mein do rupaye kam ho gaye, toh woh ek crore nahi hota.”
And that wasn’t just a dialogue — it was a mic-drop moment that resonated with every viewer who knows the value of *every* rupee.

So much so that Aryavardhan, the male lead, changed his telecom business strategy because of that one line!

Niharika Chouksey Takes It Beyond the Screen

To make the campaign even more special, Niharika herself stepped into the streets of Mumbai and handed out raincoats to those who needed them the most. Speaking about it, she said:

“A simple raincoat isn’t just protection; it’s a layer of comfort and dignity. And when it comes at just ₹2, it becomes a powerful reminder that even the smallest amount can make a big difference.”

And we couldn’t agree more.

Why This Campaign Deserves Applause 👏

In a world where marketing gimmicks are everywhere, Zee TV did something rare — it listened, understood, and acted. This initiative isn’t just a campaign, it’s a message.

A message that says:
“We see you. We understand you. And we’re with you.”

Mangesh Kulkarni, Chief Channel Officer at Zee TV, summed it up perfectly:

The ₹2 raincoat drive is a heartfelt gesture that brings our care for the audience to life. With this, we’re not just telling stories; we’re living our values.

Aapka Apna Zee TV, On Screen & On Ground

Whether through Anu’s strong-willed character or this simple yet powerful gesture, Zee TV is once again proving why it’s more than just a channel — it’s truly Aapka Apna Zee TV.

So next time you see someone walking a little more comfortably in the rain, remember — ₹2 may be just a coin for some, but for others, it’s a symbol of being seen, valued, and cared for.

Want more heartwarming stories like this? Stay tuned. Zee TV isn’t just showing India’s stories — it’s living them.