Can you believe it’s been 17 years since COLORS burst onto our screens with path-breaking stories that made us laugh, cry, think, and even rebel a little? Whether it was Balika Vadhu’s Anandi breaking child marriage stereotypes or Shakti’ empowering tale on gender identity, COLORS has never shied away from stirring conversations that matter.

Let’s dive into this beautiful journey as COLORS celebrates 17 years of redefining Indian television — with heartfelt tributes from your favourite stars and a sneak peek at what’s next!

A Channel That Changed The Game in 2008

When COLORS launched in 2008, it didn’t just join the race of Hindi GECs — it rewrote the rules With bold themes, fresh narratives, and unforgettable characters, COLORS created space for powerful storytelling. From Bigg Boss to Naagin it gave India appointment-viewing TV we still can’t stop talking about.

JioStar’s Alok Jain Reflects on the Legacy

Alok Jain, the spokesperson of JioStar, beautifully summed it up:

“COLORS continues to thrive by telling stories that reflect the many shades of Indian life and characters who feel like family… Our promise is to keep telling stories with heart, humour, and honesty.”

With current shows like Manpasand Ki Shaadi Dhaakad Beera, and Pati Patni Aur Panga, COLORS is still evolving — but always with soul.

Avika Gor: From Anandi to Icon

Who can forget little Anandi? Avika Gor recalls:

COLORS didn’t just give me a role — it gave me an identity… This isn’t just a comeback — it’s a beautiful continuation of a story I’m proud to share.

Now starring in Pati Patni Aur Panga with her real-life fiancé Milind Chandwani, she returns to the channel that shaped her career.

Salman Khan on 15 Years of Bigg Boss

Salman Khan has become synonymous with Bigg Boss and here’s what he had to say:

This ride with COLORS has been special. Congratulations for uniting India in entertainment for 17 years!”*

Through format changes, fiery contestants, and emotional eliminations — he’s been the rock-solid host we love to watch.

Sudha Chandran: Naagin, Doree & Beyond

Sudha Chandran applauds COLORS for redefining the role of the antagonist:

It gave me characters that weren’t just vamps, but powerful, poetic, and deeply human.

From mystical dramas to grounded stories like Doree she’s found a second home on COLORS.

Deepika Singh Talks About Mangal’s Power

Mangal isn’t just a character — she’s a mirror to so many real women,”says Deepika Singh from *Mangal Lakshmi.
With empathy and strength, her portrayal is inspiring women across India — the kind of impact COLORS has always championed.

COLORS — A Channel That Lives in Our Hearts

Through 17 incredible years, COLORS has given us unforgettable characters — from Anandi to Bondita, Mannat to Mangal. These are not just protagonists; they are torchbearers of change.

And with each new show, COLORS reaffirms one thing: TV isn’t just entertainment — it’s empowerment.

Stay Tuned — The Best is Yet to Come!

As COLORS enters its 18th year, it promises more drama, more heart, and even bolder stories. Whether you’ve been there since day one or just tuned in — this celebration is for you.

Dil chhoo lene wali kahaniyon ke liye bane rahiye COLORS ke saath — yeh toh bas shuruaat hai!”

Don’t forget to tune into COLORS and stream your favourites anytime on SonyLIV.

Because when it comes to stories that stay with you — COLORS never disappoints.