In 2021, Allu Arjun’s Pan India debut with Pushpa directed by Sukumar captivated audiences worldwide. From its unique mannerisms, captivating dance sequences, and memorable music to its powerful dialogues and compelling characters Pushpa became a cultural phenomenon.

The anticipation surrounding its sequel, Pushpa 2: The Rule has been immense since its announcement. Recently, the makers teased fans with a glimpse of the film and reaffirmed its theatrical release on August 15.

In an exclusive scoop, Pinkvilla has learned that Pushpa 2 has secured a remarkable theatrical deal in North India with Anil Thadani. Sources close to the project revealed that Thadani acquired the North India theatrical rights for a staggering advance sum of Rs 200 crore.

This deal sets a new benchmark in North Indian theatrical agreements, surpassing even pre-pandemic records ranging from Rs 140 to Rs 160 crore. The buzz surrounding “Pushpa 2” is unprecedented, with industry insiders eagerly awaiting its box office performance upon release.

The substantial advance is solely for the North India theatrical rights, equivalent to approximately Rs 250 crore for a Bollywood film, considering additional revenue from Southern states. This remarkable deal is attributed to Allu Arjun’s massive fan following and the strong brand recognition of the Pushpa franchise in North India.

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As the countdown to the film’s release begins, producers are finalizing significant theatrical and non-theatrical deals worldwide. Stay tuned to Pinkvilla for further updates on this highly anticipated sequel.