AP Dhillon Joins Hands with NBA: A Game-Changing Collaboration for Indian Fans!

The worlds of music, fashion, and basketball are colliding in the most exciting way! The NBA has teamed up with AP Dhillon, India’s chart-topping rapper, singer, and songwriter, for a collaboration that’s set to electrify basketball fans across the country.

This partnership isn’t just about basketball—it’s about culture, style, and inspiration, bringing the sport closer to Indian audiences like never before.

AP Dhillon to Play in the 2025 NBA All-Star Celebrity Game!
As part of this groundbreaking partnership, AP Dhillon will hit the court in the 2025 Ruffles® NBA All-Star Celebrity Game, airing in India on Saturday, February 15, at 5:30 a.m. IST on NBA’s global YouTube channel. This marks a historic moment where an Indian music icon showcases his love for basketball on a global stage.

From Streetwear to the Court: AP Dhillon’s Digital Campaign
Beyond the game, AP Dhillon is headlining a digital campaign that merges basketball, street fashion, and culture. The campaign, available on [NBAStore.in](https://NBAStore.in), showcases the latest NBA-inspired streetwear and highlights how basketball fashion seamlessly blends with everyday style.

🔗 Check out the campaign here:

[https://www.instagram.com/reel/DF92kf8SEtl/?igsh=NHZ5YnA3OG1xZjV6

With his strong connection to Indian youth, Dhillon is inspiring the next generation of basketball enthusiasts and proving that the sport is more than just a game—it’s a lifestyle that unites and empowers communities.

AP Dhillon’s NBA Journey: From Paris to San Francisco
Dhillon’s association with the NBA began earlier this year when he attended The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and San Antonio Spurs. These games became the most-viewed NBA Global Games ever on social media, and Dhillon actively engaged with Indian fans through exclusive content.

Now, as he heads to San Francisco for the NBA All-Star Weekend, he will join a panel discussion at NBA Crossover, where he’ll discuss the cultural impact of basketball alongside other influential creators.

Why AP Dhillon and NBA is the Perfect Match
A die-hard basketball enthusiast, Dhillon has often credited the sport for inspiring his creativity, teamwork, and ambition. His fusion of Punjabi music with hip-hop, R&B, and pop has taken the world by storm, with global hits like With You, Excuses, and Brown Munde racking up over 5 billion streams.

AP Dhillon

AP Dhillon:

Through this collaboration, NBA and AP Dhillon are set to launch more initiatives that make basketball more accessible and relatable to Indian audiences, bridging the gap between sports, music, and culture.

Where to Watch NBA in India
The 2024-25 NBA season is streaming live in India on:
✅ NBA YouTube channel
✅ NBA League Pass(via the NBA App)

For the latest updates, scores, and exclusive content, follow:
📍 Facebook – [NBAIndia](Facebook.com/NBAIndia)
📍 Instagram– [@NBAIndia](https://instagram.com/NBAIndia) & [@NBAStyle_in](https://instagram.com/NBAStyle_in)
📍 X (Twitter)– [@NBAIndia](https://twitter.com/NBAIndia)

This is more than just a collaboration—it’s a movement that celebrates music, sports, and culture like never before.

Are you excited to see AP Dhillon on the NBA court? Drop a comment and let us know!

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#NBAIndia #APDhillon #NBACrossover #NBAAllStar #BasketballCulture #BrownMunde