NIVEA Purna & Zee Kannada: A Self-Care Revolution That Touched Millions!

Self-care isn’t just about looking good—it’s about feeling empowered, confident, and prioritizing yourself. And that’s exactly what NIVEA Purna – Self-Care is Complete Care set out to do!

In collaboration with Zee Kannada, NIVEA went beyond just promoting a body lotion. It started a powerful movement, encouraging women across Karnataka to embrace self-care as an everyday necessity. Through heartwarming brand films, interactive contests, and a grand celebration at Zee Entertainers,  this campaign became more than just marketing—it became a cultural moment.

NIVEA Message: Self-Care is for Every Woman!
Rather than a generic ad campaign, NIVEA Purna chose a storytelling approach that truly resonated with its audience. By featuring popular Zee Kannada TV icons Seetha (Vaishnavi Gowda) and Shravani (Asiya Firdouse), the campaign struck a deep emotional chord with viewers. These beloved characters seamlessly integrated NIVEA’s message into everyday narratives, making self-care feel more relatable and essential.

“NIVEA Purna was more than a campaign—it was a movement to make self-care essential, not optional. Partnering with Zee Kannada helped us connect deeply with women in Karnataka, bringing this message to life in a culturally relevant way.”
Shweta Dalal, Marketing Director, NIVEA India

A Contest That Sparked Conversations!

One of the most brilliant aspects of this campaign was the NIVEA Purna Contest. Instead of just promoting a product, it encouraged women to share their personal self-care stories. This interactive element turned the campaign into a community-driven movement, with thousands of women engaging and celebrating their self-care routines.

As the contest gained momentum, social media exploded with real-life stories, proving that the message wasn’t just being heard—it was being lived.

The Grand Celebration at Zee Entertainers!

The campaign reached its peak at the Zee Entertainers event, where winners were celebrated in style. The event was packed with fun activities, a rapid-fire round, and an exclusive meet-and-greet. But more than that, it was a celebration of self-care reinforcing the idea that women deserve to prioritize their well-being.

As the undisputed leader in the Kannada market, our channel and content enjoy a cult following, enabling us to craft authentic, high-engagement brand campaigns. A big kudos to NIVEA and the OMD team for making this a resounding success.”
Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd.

NIVEA & Zee Kannada

Why This Campaign Was a Game-Changer
– Authentic Storytelling – By using familiar TV characters, NIVEA made self-care feel natural and relatable.
– Emotional Connection – It wasn’t just about a product; it was about a lifestyle change.
– Community Engagement – The contest turned consumers into active participants, making them a part of the movement.
– Massive Impact – With Zee Kannada’s massive reach, the message resonated across millions of households in Karnataka.

Also Read. When Manoj Kumar called Akshay Kumar his true successor

NIVEA & Zee Kannada:

More Than Just a Brand Campaign!
NIVEA Purna – Self-Care is Complete Care proved that when brands engage with their audience authentically and emotionally, they can drive lasting change. By making self-care an everyday conversation, NIVEA & Zee Kannada didn’t just market a product—they built a movement that will stay with women for years to come.

Want to see the magic unfold? [Check out the campaign here!] https://www.instagram.com/reel/DBtKfM6MyxE/