From an army father’s emotional return to cultural traditions across seven states — ZEE new brand identity is not just seen, it’s deeply felt.

Have you ever watched something that didn’t just entertain you, but made you *feel* seen? That reminded you of your home, your people, and those quiet moments of care that often go unspoken?
Well, that’s exactly what ZEE has done with its newest brand campaign — ‘Aapka Apna ZEE’ and trust me, it’s nothing short of magical.

Celebrating the Power of “Togetherness”

At the very heart of this campaign is a simple yet deeply emotional thought —
“Saath aane se baat banti hai.”

And isn’t that true?
Whether it’s a neighbourhood helping out with a wedding or a friend who stands by you in a tough time, life becomes more beautiful when we come together.

ZEE’s campaign is a love letter to this very spirit. It’s not just rebranding — it’s a reaffirmation of its connection with you, me, and millions of homes across India.

🌏 7 Stories, 1 Emotion — A United India

To bring this powerful message alive, ZEE launched a multi-lingual campaign featuring seven beautiful films across different Indian languages — Hindi, Marathi, Telugu, Kannada, Malayalam, Tamil, and Bengali.

And each film? It’s not just a story. It’s an experience — rooted in real-life emotion, soaked in culture, and pulsing with authenticity.

Some Highlights That’ll Warm Your Heart:

The Hindi film features an army father called to duty just before his daughter’s wedding. But guess who steps in? The entire mohalla. And when he returns, everything is perfectly in place. His wife softly says, Itna bada parivaar hai, aaraam se ho gaya.”Goosebumps, right?

In Kerala, the rain becomes a character as the community gathers in traditional nalukettu homes to make sure the bride’s day remains perfect.

In West Godavari (Telugu film), vibrant rituals like Pelli Butta and the soul-stirring Sandadi Sandadi song bring out the joy of unity.

In Karnataka, locals come together to perform Arshina Shastra, painting a touching picture of neighbours who are nothing short of family.

The Bengali version is a page from a family album, complete with uludhwani, shukto, and that unmistakable warmth of home.

 ZEE Characters Become Apne Log

What makes this even more special?
ZEE’s beloved characters — yes, the ones you’ve laughed and cried with — show up in these films not as stars, but as family.

From Angoori Bhabi and Vibhuti Narayan Mishra (Bhabiji Ghar Par Hai) to  Devansh and Vasudha (Vasudha), and Durga and Swayambhu(Jagadhatri) — over 25 iconic characters came together as one big family, turning fiction into heartfelt reality.

Their presence doesn’t just add a dash of familiarity — it amplifies the emotional resonance of the campaign.

Watch the Film That Everyone’s Talking About

The campaign premiered during the 23rd Zee Cine Awards 2025, making it a cultural moment.
You can watch the Hindi brand film here:
🎬 [https://youtu.be/z5vf12q1oYg)

And if you watch all seven versions, you’ll realize — while languages may differ, the emotion remains the same.

Why This Campaign Matters

In today’s fast-paced, digital-first world, we often forget the value of community. Of people showing up when it matters. Of belonging.

ZEE’s ‘Aapka Apna ZEE’ isn’t just about television — it’s about emotional connection.
It’s about how a TV channel can become part of your family, your rituals, and your everyday life*.

As Kartik Mahadev, ZEE’s Chief Marketing Officer, puts it:

“Each story is deeply rooted in its region’s cultural truth. This campaign is a reaffirmation of ZEE’s role as a trusted companion in daily lives.”

Final Thoughts: This Is More Than Just Rebranding

This is ZEE saying:

We see you. We understand you. And we’re growing with you.

Aapka Apna ZEE is a heartfelt step towards deeper storytelling, emotional truth, and shared joy.

And in a world full of noise, that’s exactly what we need — something real, something ours